Jul 272012
How To Connect With Your Social Media Subscribers

In this day and age of social media, it is virtually essential that you make meaningful connections with your target market or else be left behind as your competitors make connections with the target market and take their market share, leaving your business to dry up and fold.

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Apr 112012
Discover How Good Writing Content Boosts Online Sales  - Do’s & Don’ts for Sales Success!

To get quality traffic that readily converts to sales your writing content needs to be informative, interesting and inspire confidence in potential customers.  This isn’t a secret and most website owners know they need to project an intelligent, professional image for their brand to succeed.  But how???   1.  Don’t alienate customers with shoddy writing content You may be a born salesman or woman, with the gift of the gab and a fabulous product or service – but not everyone knows how to get this across to potential customers with well-written content. If your web content writing is amateurish and

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Mar 132012
Get Noticed with a Corporate Summary - Make Your Fact Sheets Marketing Magnets!

When you find it difficult to get a personal meeting with a particular client, leaving a Corporate Summary or product Fact Sheet can often solve the problem for you.  It’s a great marketing tool that explains exactly what you have to offer in a clear and concise way that appeals to busy managers and executives. Bring in new business All press kits/media kits should contain a Corporate Summary and a Fact Sheet for each of your main product lines or services.  If you haven’t got around to compiling a full press kit yet,  at least prepare a Corporate Summary and

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Feb 142012
Must Read Email Marketing Content - More Tips for Success

Read some more email marketing tips for success: Start as You Mean to Go On: Building an opt in email subscribers list is a good place to start, but if you are not able to grab the attention of every customer on your list, then you may as well not bother building a list at all. It is critical that the content of your email marketing newsletters builds customer trust and offers valuable information about your business and the related industry right from the beginning of your email marketing campaign. There are several email marketing tools available for you to

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Feb 102012
Email Marketing Tips for a Slow Economy

Email marketing has quickly become one of the most effective methods of business marketing campaigns during the current recession that the economy now faces. It is cheap and easy to implement, making it ideal for small businesses, as well as the bigger more established corporations. The flexibility of email advertising allows for more options that traditional advertisement platforms.

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Feb 072012
Effective Email Marketing - The Secret

Believe it or not, there are secrets to having an effective emailing campaign. The golden rule of email marketing is to reach out to the opt in email customers on your subscribers list and never let them get away.

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Jan 242012

A good press release is a highly effective marketing tool, that costs very little to produce and can get your message across to a huge audience! Written in the third person as if one of the newspapers’ reporters had written it, it’s an excellent opportunity to get information about your product, service or special event featured in a local or national newspaper – free!

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Jan 142012
Writing on Internet Marketing Topics Requires a Special Balance that Includes Quality Writing

The competition on Internet marketing is fierce. Let’s face it – there are hundreds of new websites coming online each day, all ready to convince you that their offer or service is the one that you need to succeed online or to solve the problem you are facing, etc.If you are in that sea of competition, how are you going to differentiate yourself from that wave of a competitive market?

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Dec 302011

A fine tuned sales pitch is one thing, an appealing product another, but language is the final decoration that wins over the customers mind. Beauty is in the craft, and it has an alluring nature that punctures both the conscious and subconscious mind alike. How does it do this?

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Dec 232011
Information Packs - Top 7 Tips on How to Win New Business

A business information pack is an incredibly cost-effective investment in building up and maintaining a successful business. You may find it difficult getting in to see the busy Managing Director of an important potential client – but your Information Pack won’t!

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