Dec 272011

Do you want to succeed in internet marketing? First impressions are vital. The old saying goes,

“You only have one chance to make a good first impression.”

That is so true when talking about Internet marketing.  Let’s face it – you will likely not see the people you are communicating to face-to-face.  As a result, they can only see your written word on their computer screen – that’s all they have to go on to determine whether they can trust you as an expert and whether to purchase what you have to offer or not.

Due to this, it is of the utmost importance that you have everything displayed correctly the first time.  This includes all of the following:


  1. Spelling (what do you think a misspelled word says to a potential client?)
  2. Grammar (do you want poor grammar interfering with the meaning of your message?)
  3. Autoresponder (do you want a problem with technology to interfere with the meaning of your message?)
Autoresponder Success:

All of them are important, and I’ve seen instances where all three of the above are problems in many email messages.  Certainly, this does detract from your messages, leaving doubt in your prospect’s mind that you are the expert you claim to be when you can’t spell a simple word, construct a simple sentence, or get an autoresponder to display the message exactly as you want it displayed.

So many times have I seen messages that say the following:



I’m certain that this is not what your client is wanting to see when he/she opens his/her inbox.  Even a relative newcomer to online marketing knows that FIRSTNAME is a variable that is used to alert an autoresponder that it should place the first name of the person whose contact information was captured by the autoresponder.

The fact that FIRSTNAME appears in the message indicates to your prospect that you (or your worker) is not that versed with critical technology, which detracts from your standing as an expert in online marketing.

Therefore, having a writer who can construct sentences that make sense, that are spelled correctly, and that are displayed correctly via an autoresponder is a vital resource to ensuring that your marketing messages are coming across loud and clear to the prospect that you are an online marketing expert and that the prospect would be wise to learn from you and to do business with you.

By ensuring that your messages are saying what you want them to say is how quality online marketers will enhance both their reputations and profitability for the long-term.

Need help with business writing or autoresponders?

Exquisite Writing can help you make great first impressions with our business writing services. Contact us for a writing quote.


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