No, this isn’t about some shaded mind control technique; sprung from a travelling merchant you’ve met in the street. This is to talk the basic principles of language, how it can affect your business success and its influence over potential customers. Writing, like any art form, is a craft that, once perfected, can have a profound influence on what people are thinking, and how they are thinking it.
Words Can Help You Win
A fine tuned sales pitch is one thing, an appealing product another, but language is the final decoration that wins over the customers mind. Beauty is in the craft, and it has an alluring nature that punctures both the conscious and subconscious mind alike. How does it do this? Well, simple. Take SEO copywriting for example, an embellished, yet definitive sales letter can grip the mind of the reader from the start. Customers expect a quality product, and where better place to start displaying that quality than in the sale of the item itself.
This will reassure the customer of their decision; words have a guiding effect that flows, forcing the reader to flow with them. Without this striking element to the sale, not only does it risk not properly engaging the reader with all that the product has to offer, but ultimately it risks discouraging their interest.
It can seem farfetched to put it close to something like mind control. But its effects aren’t all that dissimilar. Writing is without doubt the most influential art form and, like a carefully crafted painting, when handled eloquently, appropriately and creatively it can capture the reader’s mind and the reader’s heart.