Jul 132012
 

Helping your subscribers overcome the phenomenon of “information overload” is not only essential to help your subscribers to succeed, but also to mark yourself as an expert who genuinely cares about your subscribers.

One of the greatest advantages of the Internet is the ability to find information on virtually any topic imaginable.  One of the greatest disadvantages of the Internet is the ability to find information on virtually any topic imaginable.  How can it be both?

Well, it’s obvious that using the power of the Internet to find information on your selected topic is beneficial for you to gain knowledge when you need to learn something (such as how to treat a wound or lose weight safely), for market research on creating a new product for your subscribers (via niche research, etc.), and for learning how to create your own online business (learning business basics, HTML, copywriting, etc.)

Conversely, the Internet is so large and there are an almost infinite number of websites out there providing information of various quality on every imaginable topic.  This leads to the disadvantage of finding information on a topic but being unsure of whether that information is accurate, inaccurate, or outdated (i.e. was accurate, but is no longer accurate).

What is Information Overload?

The fact that there is so much information out there can often lead a person to experience “information overload.”  This is where there is so much information, good and bad, that a person can feel overwhelmed in trying to learn and implement it all.  This can happen in any topic, but it is often experienced by those who are trying to start and operate successful online businesses.  This is mostly due to the fact that the Internet Marketing field is so popular in terms of people wanting to enter the market and earn the vast amounts of riches many talk about that Internet Marketers will provide information of varying qualities in an attempt to satisfy the wants of their subscribers.

The Downside of Information Overload

The problem is that some of this information is repeated, some of this information is outdated, and some of it is inaccurate.  However, the buyer often does not know this until some time has passed, and often, only learns about this after he/she attempts to implement the methods described in the ebook, software program, or Webinar he/she purchased.  The results can vary between the methods being useful, ineffective, and even detrimental toward their businesses.

This information overload explosion has led many people to distrust the Internet Marketing field, making it harder for all Internet Marketers, both the reputable and disreputable type, to have their subscribers purchase any offers, and even for those subscribers to stay subscribed.  They don’t believe that the information presented by many Internet Marketers is new, useful, and different from what they already know.  This is why many people also become disillusioned over actually being able to create a successful online business, thus leading to them investing considerable money into creating one, failing to create it, then having to return to a 9-5 job.

How To Help Your Readers and Subscribers

This is why it is vital that you establish a meaningful relationship with your subscribers and show them that the information you provide is useful, new, and worth your subscribers’ time to obtain it and use it.  Doing this will convince your subscribers that you are different from the vast majority of Internet Marketers, making it more likely that they will trust you more, and thus, be willing to follow your recommendations and purchase your offers.  This is key if you want to emerge from the sea of Internet Marketers and really convince your subscribers that you are different, are here for the long haul, and that you genuinely care about their well-being by providing various solutions that directly address the problems and challenges your target market is facing.

You need to provide only information about products/services that you truly believe will help your subscribers.  Ideally, these should be products/services that you yourself have used in your business or at the very least have extensively tested; this way, you can be fully confident that you are only notifying your subscribers of the very best information and resources available so that your subscribers are not burned out from information overload and can actually succeed at creating successful online businesses of their own.

ExquisiteWriting.com knows the value of an Internet Marketer who only recommends quality products/services that can truly help his/her subscribers create their own successful online businesses.  Those Internet Marketers are extremely rare, as most are out to sell as many products from as many different product creators as possible, even if they’ve never tested and/or used the products they recommend or know that the products are substandard.  This is why it is important for Internet Marketers to emerge from this way of thinking and convince their subscribers that they are truly different and really want their subscribers to succeed in escaping the 9-5 rat race and being successful online.  The writers at ExquisiteWriting.com know how to convey this way of thinking to your subscribers successfully so that you are seen as a genuine expert who actually cares about his/her subscribers’ success and not just worried about how many product sales you make from your subscribers.

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