May 082012

Writing bad blogs hurts your traffic. Blogs are your main attraction to your website. If you don’t have posts that stick to your visitors, you won’t have them coming back for more.

Find out if you are making the three biggest mistakes in writing a blog and how to fix them if you are…

Blogging Mistakes #1: Not Writing to Audience’s Needs

Do you know who your audience is and do you know what they want? Identifying these two factors will help you write better blogs.

Web users want to find content that addresses their needs and wants. If they come to your website and don’t find what they need, they are less likely to return.

However, if you are able to give each one of your visitors the information they are looking for you are much more likely to see visitors bounce back.

Blogging Mistakes #2: Fail to Entertain and Intrigue Readers

Web users not only want information, but they want it in a way that entertains them. You want your web visitors to read your posts all the way through. That means you need to engage them not only in the beginning but throughout your post.

How to do it…

You can do this by telling them what they want to know right in the beginning of the post. Don’t build up to the answer they are looking for because they won’t spend the time to read it and click the back button before they even find it.

Instead, give them what they want right in the beginning, but then give them something more that they MUST know. Intrigue them so they want to keep reading. Tell them that there’s more to what they just found out than what they thought.

Blogging Mistakes #3: Not Inviting Readers to Create Community

Blogs are community based. It’s for like-minded people to come together to learn from the posts and each other. The comments in your blog posts can sometimes be more important than the posts themselves. People often come back to see what others have said in the comments they contributed to, especially if it’s an interesting debate. When people come back to your site, they often begin to notice other topics, services and products you offer.

How to create community…

You can create community simply by inviting your readers to share their input. Ask questions that spark a debate. Ask for advice or for feedback. People love to speak their minds and giving them an invitation to do it will tempt them to open up.

When Writing a Blog Takes Too Much Time

Running a website, managing web content and writing a blog can be time consuming and overwhelming. If you’re having a difficult time engaging your readers and facilitating the community you need on your website to increase conversion rates, consider hiring bloggers.

Web content companies, such as, has a team of bloggers who understand how to write attractive blogs that bring people together. That way, you can focus on managing the customers, as your blog brings them in.

Oct 282011

legal bloggingBlogging about legal matters can be (and is) a tricky proposition, for a multitude of different reasons. In the first instance, it can be difficult achieving a suitable balance between the necessary degree of sophistication for a particular area of law, and ensuring that the language used within the blog is user-friendly.

If you delve into the legal aspect of the different issues too superficially, then you run the risk of undermining your own credibility in the eyes of the reader. The reader maybe left thinking that you do not possess the requisite degree of experience or knowledge to speak and advice on that subject.  On the other hand, go in too deep and you leave the reader dazed and overloaded with information.

At the same time, it is crucial that we do not become too bogged down in the over reliance upon pompous, flowery prose. The legal profession is rife with jargon terminology, much of which it would seem is designed solely to baffle the layperson, and legal blogging is no exception. The mere usage of formal language for its own sake does not give the air of credence or respectability you maybe so desperately coveting: indeed, knowledgeable readers will recognise where your legal terminology usage is unneeded.


Legal blogging needs to be current to be correct

Another issue that needs to be suitably approached and dealt with is ensuring that the information provided within the blog is actually relevant and modern. The legal profession is forever in a state of flux and will always be evolving, meaning that previous case law and statutes will quickly be superseded with time. Operating and maintaining a blog which contains useless, erroneous, misleading, factually inaccurate or otherwise out of date information will quickly damage your reputation.

And then there are defamation clauses……

We recommend you use a legally qualified writer for legal writing.  It’s that simple!  We offer qualified UK law writing and US legal writing staff for your work, not just someone who will research from the www and rehash material without knowing if it is correct or not. Get a quote on your legal blogging project by filling out our client questionnaire: Legal Blogging Quote