May 042012

You want to hire a writer, but you don’t know where to begin.

Don’t worry, you aren’t alone. Everyone wants web content, but no one wants to spend the time to writing it. Good thing there are web content writers!

The world of web writing is getting bigger by the day. There are so many different types of writers with various skills. Understanding what to look for in writers can help you find the web content creator you need.

Copywriters vs. Article Writers

There is a big discrepancy between copywriters and article writers. Many people believe that all copywriters are article writers, and all article writers are copywriters. This is simply not true.

Copywriters write copy. They write to sell a product or service. They have the talent of using words to persuade people to take a particular action.

Copywriters have skills to pull people from a place where they didn’t want to do something, to a place where they will do whatever they are asked to do.

Copywriting is an effective way to convert your web visitors to web customers, but how do you get the web visitors to come to your site?

This is where article writers come into play. I often think of article writers and copywriters working hand in hand to make sites attractive and successful.

Article writers produce content for your site. They write articles on topics your web visitors search for when they come online.

Most people will use a search engine when they use the Internet. When they type in a keyword phrase, sites will come up in the search results showing the web user which sites have information pertaining to the keyword phrase they typed in.

The more content you have on your website, the higher your chances your website will show up when a web user uses a search engine.

Once your site comes up for a particular keyword phrase because of the content you have, you will have them.

It’s like going fishing. The content is the bait you need to attract people to your website. The copywriting material you have on your site is the hook.

The more content you have on your site, the more bait you throw into the sea of the Internet, which means more people will find your business and more people will get hooked.

Copywriters and Article Writers Work Together for a Successful Online Business

Now that you know how to enhance your website to attract and convert your visitors to customers, you are probably wondering how you’ll find copywriters and article writers.

You have three choices. You can hire a copywriter and an article writer. You can try to find a copywriter, who also writes articles. Or you can use a web content company that has a team of copywriters and article writers, like

By ordering your content needs through a web content company, you cut out the time of trying to find quality copywriters and article writers. That means you have more time to manage the new customers you’ll receive from your new quality web content.