Oct 242011

Want to boost your search engine rankings?

So, you have your business website all set up. Now what? Sitting around and waiting for people to visit your site can be a painful process. Luckily, there are things that you can do to improve the search engine rank for your site which will result in improved traffic numbers.

Post Relevant Articles

One of the best things you can do for search engine rank optimization  is post articles on your site on topics that are relevant to your business. For example, if you sell tools, you will want to post articles that will direct people who are interested in tools to your URL such as home improvement articles and reviews of specific tools.

In order to understand which topics to write about, you will need to make sure you understand your market. When in doubt, ask your customers what they want to learn about so that you can give it to them.

Optimize the Content for SEO

Another important strategy is to make sure that every piece of content that is on your website be optimized for the search engines. Each article should feature one main keyword and this keyword should be something that people will enter into the search engines to find your site.

A good writer will know exactly where to place the keyword in order to get the results that you want. You may not be able to predict 100% which keywords people will use to find your site, but if you want to improve your search engine rank you can control the biggest variable of all by choosing your own keywords.

Create Backlinks

Backlinks are a way for the search engines to measure the popularity of your site. The more popular your site is, the higher it will be ranked. If you want to improve your search engine rankings, you can create your own backlinks. This will do great things for your site’s SEO.

Article marketing is the key strategy you can use to create your backlinks. This is where you write (or you hire someone to write) an article or series of articles that are designed to link to your website. The more articles you write and post, the more backlinks you will have.

If you want to improve your search engine rank, good content is key. If you don’t have the talent to write the content yourself, hire someone who does! Making sure you have enough content is a good long term strategy. Exquisite Writing offers excellent content and copywriting services that blend SEO with quality, creativity, and readability. Contact us for a quote for all your article writing services.