Jul 272012
 
The importance of connecting with your social media subscribers cannot be overstated; if you don’t connect with them, you will never be successful online.  This is especially true in the age of social media.

social media subscribers

Making connections has always been important, even in the days before the Internet.  This was especially true in terms of entering a profession and advancing one’s career.  That is why the common phrase, “It’s who you know,” came to pass.  However, since the Internet, and more specifically, smartphones and tablets, have come into existence, making connections is even more important.

 

The world is driven by social media and making meaningful connections online, whether it’s via Facebook™, Twitter™, LinkedIn™, YouTube™, Google+™, and other social media sites.  This is true amongst individuals, businesses, and between individuals and businesses.  In this day and age of social media, it is virtually essential that you make meaningful connections with your target market or else be left behind as your competitors make connections with the target market and take their market share, leaving your business to dry up and fold.

The first thing you should do to connect with your subscribers is to stay in consistent contact with them via email, as this is where they have connected with you first via your opt-in form.  Just because subscriber lists aren’t mentioned as frequently as they were before social media exploded on the scene does not mean that they are useless tools to begin establishing a meaningful relationship with your subscribers. 

 

Additionally, you should invite your subscribers to connect with you on the various social media platforms mentioned above.  If you don’t already have your profile on these sites, you should do so immediately.  Social media is not only prominent now, but it will be in the future as well as more and more people will continue to sign up on these sites and connect with others who they find interesting, intriguing, and notable to connect with.

The other main reason why you need to connect with your subscribers on social media is because connecting on social media will make you appear more human, which is a key element in overcoming the noted bias of no-name faces marketing products online.  Internet Marketing used to be quite impersonal because people would be behind their computer screens sending relatively impersonal emails and directing subscribers to their relatively impersonal sales letters in order to obtain sales. 

Nowadays, by connecting via social media, subscribers know that you are an actual person who actually cares about interacting with your subscribers, learning what problems and challenges they face, and coming up with workable solutions that will address those problems and challenges.  Additionally, you share elements of your personal life and even personal struggles on these social media sites, and this encourages your subscribers to open up to you and to trust you more, which makes it more likely that they will trust your recommendations and purchase the offers you recommend, both of your own products and the products of other Internet Marketers.

 

At ExquisiteWriting.com, we know the value and importance of establishing connections with your target market, especially in this day and age of social media.  We also know how to exactly connect with your subscribers in the proper way to build a relationship between you and your target market so that they trust you more and you gain lifelong customers of your products and/or services.

Jan 032012
 

Today the internet is regarded as a powerful tool in all regards. It is a medium which gives voice to billions of people, a voice that when united morphs into a machine capable of great feats. This characteristic is particularly true when it comes to search engines. With the correct amount of optimisation, even the most obscure of websites or businesses can gain wider recognition. It is the most viable means for small businesses to get their name known, or get the targeted number of hits on their website. SEO writing can be a big help in gaining recognition via search engines.

The Value of SEO

SEO is a need that should not be underestimated. Search engines are used daily by nearly everyone who possesses the internet. They provide a means to constant coverage and, when handled correctly, can deliver a continuous flow of hits to your website. Now, you might think that with certain keywords just about anyone can do this, that as long as your website addresses its topic subject generally it’ll perform well enough through search engines. HOWEVER, there is a good chance that you are not optimising your content to suit this purpose, or if you are, it is easy to risk becoming overt in your intention.

What do we mean by this? Well, a reader will want to be under the impression that they are reading content for a certain purpose. Take the introduction to your website for example; it must remain coherent and intelligible whilst still delivering essential keywords. These keywords cannot appear sporadic, or the viewer will realise the intent quickly.  With the right skills and optimisation abilities, even the most veracious of content can be subtly encoded to fit the most popular searches.

Hire a Good Writer

Additionally, a good writer will be able to slot in these keywords just about anywhere. With the right creative skill, any piece of content can be shaped to suit all needs. Skilled SEO writers are essential to good, purpose written content on your website. They are able to wield words and phrases alike in all types of context and dialogue, and you’d be surprised to realise just how invaluable the right amount of optimisation can be for your business or website.

Need help with SEO? Our SEO writing services can help you succeed in search engines AND with your website visitors. Contact us to talk about your writing needs:

 

Dec 302011
 

No, this isn’t about some shaded mind control technique; sprung from a travelling merchant you’ve met in the street. This is to talk the basic principles of language, how it can affect your business success and its influence over potential customers. Writing, like any art form, is a craft that, once perfected, can have a profound influence on what people are thinking, and how they are thinking it.

Words Can Help You Win

A fine tuned sales pitch is one thing, an appealing product another, but language is the final decoration that wins over the customers mind. Beauty is in the craft, and it has an alluring nature that punctures both the conscious and subconscious mind alike. How does it do this? Well, simple. Take SEO copywriting for example, an embellished, yet definitive sales letter can grip the mind of the reader from the start. Customers expect a quality product, and where better place to start displaying that quality than in the sale of the item itself.

This will reassure the customer of their decision; words have a guiding effect that flows, forcing the reader to flow with them.  Without this striking element to the sale, not only does it risk not properly engaging the reader with all that the product has to offer, but ultimately it risks discouraging their interest.

It can seem farfetched to put it close to something like mind control. But its effects aren’t all that dissimilar. Writing is without doubt the most influential art form and, like a carefully crafted painting, when handled eloquently, appropriately and creatively it can capture the reader’s mind and the reader’s heart.

Looking for winning copywriting services to help you make an impact with your customers and prospects? We can help. Contact us for a quote:
Dec 132011
 

When it comes to creating backlinks, you want your backlinking strategy to be as efficient as possible. Not only that, but you surely want your efforts to be as effective as possible. Well, there are some things you can do to stretch your content out and create as many backlinks as possible.

Keep in mind that it is best to use unique content whenever possible. For example, if you buy Private Label Rights make sure the content is rewritten before you start using it. The more unique you are, the better off you’ll be.

Backlinking with Article Directories

One of the top strategies for creating backlinks is to post unique articles to directories such as EzineArticles.com or GoArticles.com. The basic idea is that you create articles or have someone do it for you. Then, these articles get posted on the top article directories. For even better results, make sure that the content is optimized.

Backlinking with Free Blogs

Another great backlinking strategy is to create a series of free blogs on services like Blogger.com to give you some backlinks. The nice thing about blogs is that you can link to your site more than once because you can put the individual links into your posts. Just be sure not to overdo it or Google might start to penalize you.

Backlinking with Automatic Submissions

Some services, like Unique Article Wizard, are set up to submit to various article directories automatically. Each service has a different process, but they all require at least one article. Just follow the instructions related to the specific service. These are a great option because you can get a lot of links at once.

Backlinking with Free Sites Like Squidoo

Are you familiar with Squidoo and Hubpages? If not, why not hire someone who is? They don’t necessarily need to create the lens or hub for you. If you hire someone to write the content, you could always post it yourself. These sites offer yet more opportunities to post backlinks.

Most people agree that an effective strategy to get backlinks is with article marketing. And, the more backlinks you have the higher up in the search engines you will go. This translates to more website visitors and therefore more business.

Exquisite Writing is a team of skilled copywriters who can help you with backlinking via all of the above strategies and more. Interested? Contact us for a quote:

Dec 092011
 

Would you like to improve your search engine rankings? If so, then optimized articles are the way to go. A good website ranks well in the search engine for a variety of keywords related to your site. So, what do you need to do in order to get your articles to rank?

Use Keyword Optimized Articles for Search Engine Rankings

The number one strategy you can use is to post articles that have been optimized for each keyword you would like to target. In fact, you should have at least one article written for each each keyword that you would like.

Searching for Information Online

Think about how you search for information online. Perhaps you would like information on the latest iPad. So, you load up your favorite search engine and type in “iPad 2 Reviews.” The phrase that you entered is the keyword. In other words, this is the string of words that people use to gather information.

Be a Savvy Webmaster

The most successful website owners out there know that keywords are the backbone behind their website. They know that in order to get people to find their website, they need to take matters into their own hands. So, they obtain keyword optimized content articles to post on their site either that they wrote or outsourced. That way, they have control over the keywords the site will rank for. And, there really is no limit as to how many articles and keywords you need. In this case, quantity and quality matter.

Search Engine Rankings show SEO Success

If you have a website, consider posting articles that are optimized for all the important keywords you want to rank for. You can obtain these keywords by using your favorite keyword tool. Google has a good one – just search for “Google Keyword Tool” in order to obtain the URL and link.

Make it a goal to get at least ten articles up on your site as soon as possible. Over time, you can keep adding more. In fact, the more keywords and articles you have posted, the more successful your site will become. This is the number one way to improve your search engine rankings.

Need help with article writing? Contact Exquisite Writing:

Oct 242011
 

Want to boost your search engine rankings?

So, you have your business website all set up. Now what? Sitting around and waiting for people to visit your site can be a painful process. Luckily, there are things that you can do to improve the search engine rank for your site which will result in improved traffic numbers.

Post Relevant Articles

One of the best things you can do for search engine rank optimization  is post articles on your site on topics that are relevant to your business. For example, if you sell tools, you will want to post articles that will direct people who are interested in tools to your URL such as home improvement articles and reviews of specific tools.

In order to understand which topics to write about, you will need to make sure you understand your market. When in doubt, ask your customers what they want to learn about so that you can give it to them.

Optimize the Content for SEO

Another important strategy is to make sure that every piece of content that is on your website be optimized for the search engines. Each article should feature one main keyword and this keyword should be something that people will enter into the search engines to find your site.

A good writer will know exactly where to place the keyword in order to get the results that you want. You may not be able to predict 100% which keywords people will use to find your site, but if you want to improve your search engine rank you can control the biggest variable of all by choosing your own keywords.

Create Backlinks

Backlinks are a way for the search engines to measure the popularity of your site. The more popular your site is, the higher it will be ranked. If you want to improve your search engine rankings, you can create your own backlinks. This will do great things for your site’s SEO.

Article marketing is the key strategy you can use to create your backlinks. This is where you write (or you hire someone to write) an article or series of articles that are designed to link to your website. The more articles you write and post, the more backlinks you will have.

If you want to improve your search engine rank, good content is key. If you don’t have the talent to write the content yourself, hire someone who does! Making sure you have enough content is a good long term strategy. Exquisite Writing offers excellent content and copywriting services that blend SEO with quality, creativity, and readability. Contact us for a quote for all your article writing services.