Jul 272012
The importance of connecting with your social media subscribers cannot be overstated; if you don’t connect with them, you will never be successful online.  This is especially true in the age of social media.

social media subscribers

Making connections has always been important, even in the days before the Internet.  This was especially true in terms of entering a profession and advancing one’s career.  That is why the common phrase, “It’s who you know,” came to pass.  However, since the Internet, and more specifically, smartphones and tablets, have come into existence, making connections is even more important.


The world is driven by social media and making meaningful connections online, whether it’s via Facebook™, Twitter™, LinkedIn™, YouTube™, Google+™, and other social media sites.  This is true amongst individuals, businesses, and between individuals and businesses.  In this day and age of social media, it is virtually essential that you make meaningful connections with your target market or else be left behind as your competitors make connections with the target market and take their market share, leaving your business to dry up and fold.

The first thing you should do to connect with your subscribers is to stay in consistent contact with them via email, as this is where they have connected with you first via your opt-in form.  Just because subscriber lists aren’t mentioned as frequently as they were before social media exploded on the scene does not mean that they are useless tools to begin establishing a meaningful relationship with your subscribers. 


Additionally, you should invite your subscribers to connect with you on the various social media platforms mentioned above.  If you don’t already have your profile on these sites, you should do so immediately.  Social media is not only prominent now, but it will be in the future as well as more and more people will continue to sign up on these sites and connect with others who they find interesting, intriguing, and notable to connect with.

The other main reason why you need to connect with your subscribers on social media is because connecting on social media will make you appear more human, which is a key element in overcoming the noted bias of no-name faces marketing products online.  Internet Marketing used to be quite impersonal because people would be behind their computer screens sending relatively impersonal emails and directing subscribers to their relatively impersonal sales letters in order to obtain sales. 

Nowadays, by connecting via social media, subscribers know that you are an actual person who actually cares about interacting with your subscribers, learning what problems and challenges they face, and coming up with workable solutions that will address those problems and challenges.  Additionally, you share elements of your personal life and even personal struggles on these social media sites, and this encourages your subscribers to open up to you and to trust you more, which makes it more likely that they will trust your recommendations and purchase the offers you recommend, both of your own products and the products of other Internet Marketers.


At ExquisiteWriting.com, we know the value and importance of establishing connections with your target market, especially in this day and age of social media.  We also know how to exactly connect with your subscribers in the proper way to build a relationship between you and your target market so that they trust you more and you gain lifelong customers of your products and/or services.