May 022012

Content is king! Search engines love it and so do web users.

Don’t risk conversion rates with subpar web content. Manage the content on your site, to propel your online business into success.


What Content Do You Have?

To manage your web content, you need to know what you have on your site. Make a list of all the articles you currently have and if any of them need updating.

The worst thing you can do is have content that’s outdated. People will think you are unreliable if you let go of your website’s content.

Fill In the Gaps with More Content

Once you know what you have, it’s time to find out what you need to add. Put yourself in your visitors’ shoes and ask yourself what more they would like from your website. Start to jot down those ideas.

You can also do keyword searching to find web content ideas. Search for keywords that web users would use when interested in the products or services you offer. Use the search results page as your guide to the content you should include on your site.

Organize Your Articles with Categories

Web users want to find information easily online. Categorize your articles so visitors can find information they need quickly.

If you end up with too many categories, try to combine categories so you don’t have too many for visitors to sift through.

Keep a Steady Flow of Content

You want your website to be the go-to source for your customers. For this reason, you need to update your website daily or at least a few times a week. The best way to do this is to add fresh content.

If you don’t have the time to write the number of articles you need to keep your visitors coming back for more, you may want to consider hiring writers.  This way, all you have to do is come up with a list of topics you want them to write on and upload the content whenever you receive the articles.

Using a Content Company for Articles

If you find it difficult to keep up with the content needs of your site, and don’t want to rely on one writer or bother with hiring writers, a content company can be your solution.

Content companies, such as, has a team of quality writers who know how to write content that web users and search engines love. Since there’s more than one writer, you can have as many articles as you need in the time you would like to have them in.

Don’t allow your website to die out and lose the traffic you need for online business success. Manage your web content so you provide your visitors the information, services or products they need and want.

Jan 062012

There are a number of key features that make a successful website. When designing your own, the mounting lists of tasks can seem overwhelming. It begins with the name, then the design, and mounts rapidly. However, it is safe to say that one element of your website you should not neglect is its content.

Website Content – Writing Quality Counts

Overall design may grasp a reader’s attention initially, but for that hold to be anything more than ephemeral there has to be deeper substance. Where can you find this substance? Well, in the writing of course. Take your introduction page for example; no matter how fine tuned the design, without an intriguing introduction letter to the website, the viewer’s time on the website will be short-lived.

Good quality writing can do a lot for your website. It can keep people’s attention held, with intriguing pitch and provocative language. More than this, however, it can allow you to retain the competitive edge on other websites that may draw a similar audience. For example, take website A and website B. Website A decided to attempt to write all their content themselves. It is acceptable content, meets its purpose fairly and makes attempts at consistency. Website B, however, decided to outsource its content writing to a team of professionals who specialise in maximising the potential of content space. They provide succinct, appropriate, refined and persuasive copy. Now whilst Website A’s content may of been self-produced, and thereby cheaper, Website B made the prudent investment in the initial creation of the website to ensure longevity and success. Which comes out on top? Well, you can guess.

In the short-term producing your own content may seem the ideal solution, but if you wish to see your website reach all your expectations, be astute and look to the long-term requirements of your website – show its quality from the first letter to the last.

We can help. Contact us for quality writing