Mar 022012

The web is an instrumental tool in engaging each other on a global scale. It comes as no surprise, then, that in order for an individual, business or cooperation to be successful, it is essential they have a quality platform (i.e. a website) from which to grow, expand and flourish.

To reach this level of quality, one of the most valuable ingredients is professional grade website copy. Whilst an excellent website design may provide the viewer with a pleasing visual experience, it is only through concise, informed and astute website copy that a website gains the level of substance it requires to be successful. To put it another way, a website’s content becomes the anchor for which to sustain the reader’s attention.

Hiring an effective web designer is just one of two necessary requirements in creating a successful website, with the other being hiring professional services for website copywriting.

ExquisiteWriting deals with a wide range of clients from varying backgrounds, who wish to have their website content written for them. Whilst the nature of these websites may differ, the aims are always the same – to provide professional website content at a cost-efficient price. By these means, you need no longer worry about risking outsourcing your website copywriting needs to unreliable groups that fail to provide the quality you expect.

Professional Copywriters who Can Captivate Your Readers!

Writers who specialise in website copywriting will know how to captivate the reader. Whatever the website’s subject matter, a skilled copywriter will have a wide range of expertise from which to derive the suitable knowledge and authority needed to write website copy on your behalf.

The best part of such a writer, however, is that once given base requirements for the website copy, they will be able to work at a quick, self-sustained pace without the need of intervention from the client. In essence, it is only the topic and tone that they require, everything else emerges from their own knowledge, expertise and craft. Of course, they will also take into account all the essential specifics, namely the keywords that are vital for optimizing the website’s success.

The client is able to sit back and relax, in full knowledge that their content is being handled by a team of reliable professionals. If it is an on-going copywriting requirement, then the writer will be able to deliver your new content at whichever pace you choose – there is sure to be no point in which your content will not be provided in a timely and efficient manner.

Need help with your website copy? Talk to us at Exquisite Writing.
Jan 062012

There are a number of key features that make a successful website. When designing your own, the mounting lists of tasks can seem overwhelming. It begins with the name, then the design, and mounts rapidly. However, it is safe to say that one element of your website you should not neglect is its content.

Website Content – Writing Quality Counts

Overall design may grasp a reader’s attention initially, but for that hold to be anything more than ephemeral there has to be deeper substance. Where can you find this substance? Well, in the writing of course. Take your introduction page for example; no matter how fine tuned the design, without an intriguing introduction letter to the website, the viewer’s time on the website will be short-lived.

Good quality writing can do a lot for your website. It can keep people’s attention held, with intriguing pitch and provocative language. More than this, however, it can allow you to retain the competitive edge on other websites that may draw a similar audience. For example, take website A and website B. Website A decided to attempt to write all their content themselves. It is acceptable content, meets its purpose fairly and makes attempts at consistency. Website B, however, decided to outsource its content writing to a team of professionals who specialise in maximising the potential of content space. They provide succinct, appropriate, refined and persuasive copy. Now whilst Website A’s content may of been self-produced, and thereby cheaper, Website B made the prudent investment in the initial creation of the website to ensure longevity and success. Which comes out on top? Well, you can guess.

In the short-term producing your own content may seem the ideal solution, but if you wish to see your website reach all your expectations, be astute and look to the long-term requirements of your website – show its quality from the first letter to the last.

We can help. Contact us for quality writing