Apr 112012

To get quality traffic that readily converts to sales your writing content needs to be informative, interesting and inspire confidence in potential customers.  This isn’t a secret and most website owners know they need to project an intelligent, professional image for their brand to succeed.  But how???


1.  Don’t alienate customers with shoddy writing content

You may be a born salesman or woman, with the gift of the gab and a fabulous product or service – but not everyone knows how to get this across to potential customers with well-written content.

If your web content writing is amateurish and full of spelling and grammar mistakes people will definitely think your web-store is untrustworthy and dodgy.  Image and presentation are all-important in every type of selling!

 2.  Do make friends with your potential customers

If you’re serious about your business and want to know how to expand quickly and maintain high sales, a weekly blog is the perfect way to achieve this.  It’s a great way to make friends with potential customers and create a feeling of loyalty to your web-store.

People buy from people they like. This is a fact of marketing – so a regular, informative blog written in a warm and friendly tone is a great way to build up a good relationship with your clients.  Customer loyalty is vital to create a sustainable business through repeat sales and personal recommendations – especially during an economic downturn!

3.  Don’t write your own rambling, boring blog that achieves – nothing! 

Experienced sales/business writer knows how to do careful, in-depth research that ensures your blog zeros in on an original and interesting topic each week that will actively boost sales.

Each page within the blog should be optimised for keywords – preferable long tail. Long tail keywords are special keyword phrases that have 3 – 5 words in the phrase.  Long tail keywords may bring in fewer new visitors – BUT – the traffic they generate will be high-quality and have a higher sales conversion rate!

4.  Do submit plenty of eye-catching articles to high-profile web-sites and eZines

Article submissions are very effective in niches with either high or low cometition.  However, in highly-competitive niches where decent listings are hard to get – you should definitely be submitting a steady stream of fresh, eye-catching articles to high profile/high traffic sites and eZines.

If you’re lucky enough to find an especially creative writer, your chances of going viral are greatly increased and articles with your website strap-line could be whizzing around the entire world and connecting you with an enormous customer base!

5.  Do remember the new Google Rating System favours good quality articles

This year Google changed the way it rates websites – because the web was full of badly-written web content and articles which promised much – but actually contained no useful information.   This meant that Google was losing its reputation as a directory you could trust to find useful up-to-date information and trustworthy web-stores.

 6.  Do get help from the secret sales-force

If you expect to get a good rating for your web-store, it must contain keyword-rich useful information that people find helpful, fresh and easy-to-read.  Good writing that also incorporates your keywords naturally is a very special skill that only an experienced business writer can provide.

Professional copywriters are the secret sales-force behind many successful web-stores and hiring an expert business writer is incredibly cost-effective.  After all, you do want to get quality Google traffic to your site and keep them coming back over and over again, don’t you?

 7.  Don’t hesitate to ask us for advice!

If you have any queries about blogs, articles, email letters, newsletters and web content in general, we would love to hear from you!  Our friendly staff will be happy to answer your questions and discuss your requirements.

Exquisite Writing.com is a well-established market leader providing high quality, cost effective business writing services to valued clients in the U.K. and all over the world.