Mar 162012

What’s most important in writing? Speed or Quality?

The answer is: both. Let’s discuss speed first and how it effects the service and client expectations. When offering a writing service, speed nearly always becomes an issue. This will not be surprising to most. If a client requires a piece of writing, they usually require it promptly. In addition, the writer will at most times have a wide range of projects to handle, meaning that for on-time delivery their writing speed is put to the test in addition to their ability.

Speed and Quality – Important Writing Attributes — Especially in Business

However, these two attributes need not be mutually exclusive. There are services where attentiveness and speed are equally important. Take audio transcript or e-book writing for example, or indeed any form of conversion writing. Whilst most skilled writers can boast high typing speeds, they can equally boast an ongoing attentiveness to what they are writing. This ongoing attention to detail ensures no mistakes are made at crucial moments of audio transcription. However, this is just one example of how a skilled writer can maintain speed and quality.

Writing – a Creative Process

A better example, perhaps, is writing that requires deeper creative thought. This is something the best writers will be the most proficient at. The natural flow of writing should be sought from reaching a steady speed. Any writer will tell you, writer’s block often stems from prolonging the writing process. The skill remains in letting your words flow naturally, and thus slow writing actually becomes detrimental to the process as a whole. That concept might appear strange, but as a client, be assured, you will know when you have discovered a good team of writers when they are able to produce excellent content at high speeds. Both speed and quality are equally important in a writer, regardless of the type of service they are providing – it is not just about their word per minute speed, but how fast and naturally the words can flow from the tips of their fingers.



Jan 062012

There are a number of key features that make a successful website. When designing your own, the mounting lists of tasks can seem overwhelming. It begins with the name, then the design, and mounts rapidly. However, it is safe to say that one element of your website you should not neglect is its content.

Website Content – Writing Quality Counts

Overall design may grasp a reader’s attention initially, but for that hold to be anything more than ephemeral there has to be deeper substance. Where can you find this substance? Well, in the writing of course. Take your introduction page for example; no matter how fine tuned the design, without an intriguing introduction letter to the website, the viewer’s time on the website will be short-lived.

Good quality writing can do a lot for your website. It can keep people’s attention held, with intriguing pitch and provocative language. More than this, however, it can allow you to retain the competitive edge on other websites that may draw a similar audience. For example, take website A and website B. Website A decided to attempt to write all their content themselves. It is acceptable content, meets its purpose fairly and makes attempts at consistency. Website B, however, decided to outsource its content writing to a team of professionals who specialise in maximising the potential of content space. They provide succinct, appropriate, refined and persuasive copy. Now whilst Website A’s content may of been self-produced, and thereby cheaper, Website B made the prudent investment in the initial creation of the website to ensure longevity and success. Which comes out on top? Well, you can guess.

In the short-term producing your own content may seem the ideal solution, but if you wish to see your website reach all your expectations, be astute and look to the long-term requirements of your website – show its quality from the first letter to the last.

We can help. Contact us for quality writing



Sep 302011
beware of cheap writers

All that glitters is NOT gold with many cheap writers

Looking for cheap writers? When an organisation is looking to outsource their copywriting needs, one of the biggest obstacles they will face is deciding which writing provider to opt for.  It is an issue that has particularly worsened since the world’s economy took a turn south; budgets are continually getting squeezed and something as seemingly unimportant as copywriting can be the first on the chopping block.  Enter cheap writers.

Cautions Regarding Cheap Writers

However, BEWARE! Low bid writing offers can be like viewing a painting through squinted eyes; the finer details become blurred and you may not know exactly what you are receiving. Bottom line, the cost of the service should not be the sole concern. Whilst it is vital for all businesses to reach a level of cost efficiency, it is also necessary to consider that against the quality of the writing service you are receiving.

Consider it through another analogy. You are walking along the street and see a merchant; he lures you over with promises of finely crafted goods and glittering jewels. But shock, his wares do not come at a high premium. Amazed as you are, you opt to buy one of the man’s watches for a much lower cost than you might find it elsewhere. Not that this story is unheard of, we all know it, we might of all experienced it. You go home, pleased with your newly acquired extravagance, only to learn after a few days wear that the once shining gold surface has begun to scratch away to reveal a dull copper.

Outsourcing Writing?

This is what businesses risk by outsourcing writing to the lowest bidder. Don’t be fooled by the appearance of a good deal, for appearances can be deceiving. Ensure that the sparkle of your writing lasts and you will be glad you sought the better deal. Need help with affordable but professional copywriting services? Contact us for a quote.

Sep 212011

Google Panda Quality ContentWith the Google Panda update, many sites have seen their page rank and visitors decrease. Unless search engines rank your site high, steady or increased traffic is almost impossible. The update targeted sites with poorly written and outdated copy. This meant sites typically used to writing quick articles filled with keywords found themselves near the bottom of the search pile.

The Google Panda update has actually been a series of updates and tweaks with more on the way. While it has cleared many spam sites from the search engine ranks, the downside is many legitimate businesses and websites were washed away with them. Luckily, Google has stated exactly what they are looking for so sites can plan and revamp accordingly.

Article Writing – What Google Doesn’t Want

The first thing to take notice of is what Google doesn’t want. Once you understand what aspects of your site Google penalized you for, the easier it is to fix the problem and start ranking higher again. Sites who have followed Google’s advice have been quickly rewarded with higher page rank and increased visitors. Basically, if you take care of your site and follow the rules, you will do well.

Content is the end all be all of this update. While sites filled with nothing but advertising were cut out as well, content was the main factor in the Google Panda update. Your starting point for truly understanding why the update affected your site should begin with evaluating your existing content.

Content evaluations are broken down into two major categories: grammar and usefulness. Score high in both categories and you’re set. Fail in one or both and your site will find itself struggling.

The grammar aspects Google Panda took into consideration are as follows:

  • Spelling
  • Sentence structure
  • Flow
  • Awkward keyword placement
  • Native language

Spelling is probably the most obvious to catch. A few misspelled words won’t hurt you. Google understands mistakes happen. Consistent spelling problems come off as unprofessional and hastily produced. In Google’s eyes, this screams spam.

No one, not even Google, expects your sentence structure to be perfect. However, it should have basic noun/verb agreement, no fragments and few if any run-ons. Basic sentence structure helps the reader understand your content better, so they absorb the information easier.

The overall flow of the content is important as well. Stringing together a bunch of facts without any flow makes the content choppy and hard to digest. Since Google is after a visitor oriented, instead of search engine friendly, sites, flow is vital. If you have a hard time reading it out loud as if you were giving a speech, it needs more work.

Avoid Keyword Stuffing

While everyone has heard that keywords are important, awkward use of keywords does more harm than good. If the keyword doesn’t fit into the flow of the article or content, don’t use it. It is better to use a variation of the keyword than try to cram it in where it doesn’t belong or make sense.

Many people try to produce content that isn’t in their native language, without being able to speak or write well in the other language. The result is articles full of the above issues. Sticking with a person’s native language or using professional translation services works much better.

Google Panda also look at the following factors to determine if content was truly useful or not:

  • Article length
  • Facts
  • References and resources
  • Original content
  • Insightful analysis
  • Article quality
  • Share worthy

While article length isn’t the most important factor, it makes a slight difference. An article that is too short is more likely to provide a teaser instead of any real information. It looks hastily put together and typically has readers moving on to content with more meat.

Facts are important. Content should always provide factual information. Visitors need a source they can trust. One way to help prove facts is with credentials, if you’re an expert, or include references and resources with your content. The less visitors have to double check, the more likely they are to keep returning. Google Panda takes this into consideration.

Duplicate Content

Sites filled with duplicate or similar content have been hit hard by Google. Instead of rewriting on the same topic, Google wants original content. This doesn’t mean you have to reinvent a topic, but it does mean taking a different approach. It can be as simple as expanding upon general topics, providing insightful researched analysis or ensuring all content is full of useful information.

The overall article quality is the most important aspect. Does the article seem to be well edited? Is it long enough to answer the searcher’s question? Does the visitor stay to read the article or skip to a different website? Article quality keeps visitors on your site. Since Google Panda is using the views of visitors as part of the algorithm, it is important to impress visitors and write for them. The object is to provide content visitors will want to share with friends and family.

The best way to make certain your site meets all of the requirements is through professional copywriting. You save time and hassle by having your copy written correctly the first time. Exquisite Writing prides itself in being able to provide only the best copywriting for all types of websites. Whether you need rewrites of existing content or new content altogether, we are here to meet your Google Panda needs. Request a professional copywriting quote.