Usually the two things are seen at either ends of a spectrum, creative writing and business. The former aiming to please the imagination, the latter to either inform, convince or present. However, it can be surprising how often the two become intertwined. This is not just an accidental occurrence, creative writing is at the heart of marketing, sales-pitches and the very process of attracting a potential customer.
Most forms of writing require a significant flare of creativity to meet their purpose
In a way it becomes a necessary component; most forms of writing require a significant flare of creativity to meet their purpose. It can help to sell an item by captivating the reader’s imagination, or it can help convey an informative point through creating a small fictional parable that the reader can imagine or even relate to (just as an example). In truth, its usefulness is endless and can be adapted to meet all types of needs and situations. A creative writer can help you not only change the quality of writing, but can imbue it and enhance its overall appeal. For anything to be successful, whether it be a business or a website, imagination is key.
Vision in all things stems from the imagination.
So why not start rejecting the usual, dogmatic positions of corporate writing, bid writing, or sales writing with an adaptable creative flare. You could be surprised the impact a little creativity has on anything, whether it just be to polish up a purpose written piece, or to create more entertaining pieces that retain an underlying, subtle intent. Have a point to make on your website? Don’t make it in the same way that other sites do, assert your difference by opting for a writer with a creative talent, who can take the normal and spruce it up to something that, whilst still meeting its purpose, boasts a higher level of quality and appeal.
Need help with creative writing solutions? Exquisite Writing is a team of experienced professionals that can help!